NYFW | FW16: Brother Vellies Presentation
Fanciful Furs And Femme Details Take Flight
By Aria Darcella
Each February, New York Fashion Week brings with it a bitter onslaught of cold weather, but yesterday afternoon’s freezing temperatures only made the warmth of the Brother Vellies presentation more inviting. At Industria Superstudio in the Meatpacking district, guests clad in big scarves and wooly hats were enchanted by the space, filled with flowers, trees, and live butterflies.
Creative Director Aurora James took inspiration for the collection, titled The Language of Flowers, from a recent trip to the Omo Valley in Ethiopia, where she was captivated by the women’s traditional dress. The merging of femininity and nature is at the heart of the Brother Vellies aesthetic,but in the first presentation since her CFDA/Vogue Fashion Fund win, James is more overtly exploring these concepts, marrying leather and fur with pastels and gauze. There is a softness to this season both figuratively and literally, as the collection seeks to embody themes of communication, love and harmony.
Standouts included a lineup of suede, fur and leather over-the-knee boots in pinks and blues in a variety of heel and calf heights - a real testament to James’ knack for articles that work as both showpieces and supporting players. Also available for Fall ’16 are fur-trimmed vests, as well as leather box messenger bags (available at Plan de Ville soon). As always, sustainability is of the utmost importance to James. Even with the Brother Vellies’ rapid growth, the materials and products continue to be sourced and manufactured at hand-selected sites in South Africa, Kenya, Ethiopia, and Morocco.
At its close, the presentation was hard to leave. Between the music, immersive set, and the sheer delight of watching butterflies land on the heads of attendees, one would much rather remain in the Brother Vellies universe than return to the cold of New York.