This New E-Shop Helps You Find Designers No One Is Wearing Yet

"You might think of one site when you need extra-fast shipping while you head to another site when you want to try out the buzziest trends. Even if you think your personal stable of e-shops is the best out there, allow us to offer another suggestion to add to your list: Plan de Ville."

TALES IN RETAIL: Introducing Fashion's Chicest New e-tailer

“Move over Net-a-Porter. Introducing Fashion’s Chicest New E-Tailer” – Harper’s Bazaar

The Ultimate Editor-Approved Holiday Gift Guide

"This L'Afshar clutch adds a sleek, minimal edge to any evening look, but also pairs well with my everyday go-to's: denim, leather and knits for nights out."

Let These 5 Emerging Designers Dress You for the Holiday Season

"According to Plan de Ville's Catherine Smith, it's the easiest way to avoid the unfortunate experience of outfit twinning."

Kendall Jenner Ups the Ante With a Glittery and Very, Very Bare 21st Birthday

"For her part, Jenner amped up the effect with an equally alluring Lucite clutch from L'Afshar and heels, metallic nails, and layered chokers."

Meet Your Newest Shopping Addiction

"Thanks to Catherine Smith and her online shopping destination, Plan de Ville, we now know where the majority of our paycheck will be going each month. And we also know that we will experience zero buyer's remorse afterwards.

12 Gorgeous Wedding Dresses For Beach-Bound Brides

A dress you can dance in all night? Done and done.

Office Apropos: Spring 2016

Elizabeth wears our Atea Oceanie slip dress while defying The Killers by being human and dancer.

The Indie Jewelry Picks You'll Be Passing On To Your Grandkids

"Classic designs were tweaked and adapted to offer delicate, everyday basics to the cool girls who are already devoted to the label's sexy LBDs and elegant kick-flare pants." 

Dee Ocleppo Hilfiger, Aerin Lauder, Brandon Maxwell and Malan Breton Among FGI Rising Star Winners

"The Rising Star Retail winner was Catherine Smith, who started the PDV site to focus on emerging designers in November 2014."

FGI Reveals 2016 Rising Star Award Nominees

For the Retail Rising Star, this year’s competitors include Plan de Ville’s Catherine Smith...

5 Easy and Elegant Hairstyles to Do With a New Haircut

T&C’s Micaela English shows off chic ways to style her lob – wearing pieces from Plan de Ville.

8 Standout Shoes From 2015 That You'll Be Obsessed With Forever

"My favorite shoe of the year is my Privet sandal. It’s the kind of shoe that seems completely unnecessary but that you fall madly in love with.”

Shopping Up-And-Coming Designers Just Got Easier

Scrolling through online shopping can get pretty mind-numbing, and maybe that's why the site Plan de Ville's take on e-commerce is so refreshing..."

Office Apropos: Fall 2015

"Another day, another black bodysuit...I went to dinner after work this day and was told I was "lacey and fierce." I'll always take that."

14 Fancy Pairs Of Furry Shoes To Keep You Cozy Chic This Winter

"From evening gala sandals dripping in feathers and fur to glamorous Gstaad apres-ski boots."

The Emerald Mason tote by Dillon des Prés Co. exclusively for PDV featured on Garance Doré

"This one by Dillon des Pres Co. has just the right amount of color to accent my daily wardrobe and is thick enough to make it through the tough streets of New York (I’m talking to you Broadway tourists)."

Outfit of the Week: A Chic Going-Out Top and Cool Trousers

“…And to really make the look special and sophisticated, you can add a clutch, sleek bun and delicate earrings."

GIACOBBE Grey Chinchilla Stole featured on

"The Duchess Does Manhattan: What Kate Middleton Should Wear on Day 2 of Her NY Adventure"

High-Fashion Retailer Plan de Ville Promotes Up-and-Coming Jewelry Brands

"The e-comm site tells stories with engaging original content"

Sheer (But Colorful) Polishes Are The New Low-Maintenance Manicure featuring rings from Plan de Ville

"And if you, too, internalized what Leandra Medine said about nail polish and rings ("I hate the way nail color looks with rings—it's too ‘accessorized'"), then these are your colors. To test the theory, they're worn here with an assortment of rings from Plan de Ville."

Plan de Ville: The New E-Commerce Site Devoted To Emerging Designers

"With a slew of e-commerce sites popping up nearly every day, it’s hard to pin point exactly why you should be shopping all of them. But Fashion stylist and writer Catherine Smith has come up with a saavy new idea called Plan de Ville..."