The online destination for luxury fashion by emerging designers.

PLAN DE VILLE sources emerging designers from all over the world and features innovative labels in their debut seasons. In a crowded market, PDV curates seasonal selections of exclusive pieces that are chosen for their quality, fit, fabric, and unique design perspective, and pairs these exclusive pieces with one-on-one interviews to introduce the next generation of luxury fashion designers to a global audience. From CFDA/Vogue Fashion Fund finalists to the label you’ll see in major retailers next season, Plan de Ville offers an irresistible edit of pieces that transform our clients into the most fashionable women in any room.

PLAN DE VILLE features a comprehensive shopping experience across desktop, mobile, and tablet – allowing our customer to engage with our community of designers at any moment. With a focus on customer service, PLAN DE VILLE offers Same-Day Delivery and Global Express Shipping.

PLAN DE VILLE is headquartered in New York City. 


Catherine Smith

Founder + Fashion Director

PLAN DE VILLE ® was founded in November 2014 by Catherine Smith. Catherine started her career in publishing as the intern to Stefano Tonchi, the Editor in Chief of W Magazine, and continued as a fashion writer and stylist with Condé Nast for several years.

Catherine received her Masters in Fashion Studies from Parsons The New School for Design, and has been affiliated with numerous leading fashion industry intuitions including: The Couture Council of the Museum of FIT, The St. Louis Fashion Fund, and The Fashion Group International.

In January 2016, Catherine accepted the Rising Star Award in Retail from The Fashion Group International. In 2017, she enrolled in Columbia Business School's Executive MBA program and she will graduate in 2019 with a Masters of Business Administration.